Certifiably Certifiable (Talking Wine Certifications For SevenFifty Daily)

If you’re contemplating getting your feet wet in the wine certification pool, give the SevenFifity Daily overview a read.
I was recently asked by my friend Lana Bortolot to get a fast interview, to help contribute to a piece she was writing about the value (or lack thereof) of certifications in the wine biz. Lana’s work has subsequently been published in a well-researched and well-considered post, SevenFifty Daily’s Guide to Wine Education.

Cheers!
There was a time when certificates were a tiny fire-starter topic in the wine blogging community, although it is kind of difficult to imagine. Over the years, I’ve tended to put up camp squarely in the wine-certs-are-a-good-thing land, though I’ve often cautioned that not all of them are created equally (Lana hits on what I would consider the most important and widely recognized of the bunch in her article). The TLDR edition of my past coverage: certificates are a way to differentiation, which is seldom a bad thing; but do your research, have an “end-game” in mind, and choose your certification path wisely to meet it.

Published at Wed, 18 Oct 2017 12:23:02 +0000
My dime-store-level philosophizing can be found at the article’s section on the Society of Wine Educators (SWE). I was shocked, in a decidedly pleasant way, in how many of the other sources mentioned in Lana’s post that I happen to know personally, have worked with, and/or consider to be friends, which I guess underscores my remarks that Lana quoted in the piece.

Picture: daily.sevenfifty.com

Source: Wine

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